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PMEC’s Publications

Performance Assessment (Principles – Tools – Skills)

400.00$

The success of marketing research depends on the personality of the marketing research person and there is no agreement between the intellectuals in marketing studies and the marketing experts about the type of personality that is successful in different marketing fields.

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Hard Copy: 400.00L.E ISPN: 978-977-337-443-9 Author: Dr. Abdel-Rahman Tawfik Ahmed

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